In my interview last Friday, one of the questions was, "Suggest a snack that pairs well with your latest release." This is a no-brainer for any of you who know me, or have read any of my Blonds at the Beach Mysteries (The Blond Leading the Blond; Blond Faith). My go-to snack (for both me and my characters) is Pepperidge Farm Milano cookies! Any flavor!
A few months back when I needed to develop a promo item that tied in with my books, I came up with a rack card that had a recipe for Cannoli Dip on the front (best served with Milano Cookies as dippeers), and a complete list of titles on the back, and a small pack of cookies stapled to it. I prepared 400 of them. Presentation was key. How's this for a WOW! factor?
